Top 5 Drawing & Coloring Apps on Unified Platform in New Zealand Q4 2023

In Q4 2023, the top drawing and coloring apps in New Zealand exhibited diverse trends in weekly downloads, revenue, and active users, as tracked by Sensor Tower.

Color by Number：Coloring Games from Wildlife Studios saw its weekly revenue fluctuate, peaking at around $546 in the week of November 20 and ending the quarter with approximately $509. Weekly downloads for this app declined initially but rebounded towards the end of the quarter, increasing from 506 in early November to 932 by the end of December. The app's weekly active users followed a similar trend, starting at 6.3K in late September, dipping to 3.6K in November, and then rising to 4.7K by the last week of December.

Crayola Create and Play from Crayola experienced modest weekly revenue gains, peaking at $457 in the final week of December. The app's weekly downloads fluctuated, reaching a low of 97 in mid-December but slightly recovering to 114 by the end of the month. Weekly active users showed a downward trend from 327 in early October to 184 by the end of December.

Colorfy: Coloring Book Games, another offering from Wildlife Studios, saw an increase in weekly revenue, reaching around $388 in the week of November 20 and ending the quarter at $338. Weekly downloads were inconsistent, peaking at 712 in early November before settling at 295 by the end of December. The weekly active users for Colorfy saw significant variability, with a peak of 1.5K in early November and ending the quarter at 780.

Disney Coloring World from StoryToys Limited maintained relatively stable weekly revenue, averaging around $300, with a peak of $351 in mid-December. Weekly downloads showed an upward trend towards the end of the quarter, increasing from 159 in early October to 264 by the end of December. The app's weekly active users remained fairly steady, fluctuating around the 450-500 mark throughout the quarter.

Adult Coloring Book - Pigment from Pixite Inc. had a notable increase in weekly revenue, peaking at $287 in mid-November and ending December with approximately $243. Weekly downloads showed a significant spike to 750 in early November but declined to 126 by the end of the quarter. The app's weekly active users followed a similar pattern, peaking at 811 in early November and ending December at 234.

For more detailed insights and analytics, visit Sensor Tower.